IN THE NEWS
June 17, 2009
Wall Street Journal: A Safety for Giants as Clock Ticks Down on StadiumJune 12, 2009
Wall Street Journal: Big Money Sweeps Through SoccerFebruary 5, 2009
Brandweek: Kellogg Won't Renew Phelps' ContractFebruary 3, 2009
The Wall Street Journal: Phelps Image as Hero Hurt by PhotosOctober 13, 2008
The Wall Street Journal: Marketplace RoundupAugust 19, 2008
New York Post: Nautica Snares Olympic Advertising Gold MedalAugust 11, 2008
IEG Sponsorship Report: Making ConcessionsThe Growing Importance of On-Site Sales Rights to Properties and Sponsors
July 14, 2008
Coke Unleashes Olympic BlitzJuly 3, 2008
The Wall Street Journal: Adidas Ad Campaign Invokes Chinese NationalismJune 9, 2008
Chief Marketer: Is Josh Hamilton Worthy of Major League Endorsements?May 17, 2008
The Wall Street Journal: UPS Extends Its Pact to Sponsor Big BrownMarch 20, 2008
Olympic Marketers Seek to Soar Above PoliticsFebruary 18, 2008
Sports Business Journal: Crocs Taking up Tennis at Sony EricssonJanuary 4, 2008
Promo Magazine: Engage and UPP Form AllianceJanuary 3, 2008
MediaPost Publications: Marketing Firms Announce AllianceDecember 14, 2007
New York Post: Zeros for Ec-Heroes on M’ad’ AveOctober 15, 2007
Sports Business Journal: Sponsorship Report CardExperts Grade the Automobile Category
October 10, 2007
New York Post: NHL’s Late Store PlaySeptember 18, 2007
New York Post: Sportnet’s Team Effort Scores GainsSeptember 3, 2007
Sports Business Journal: Croc’s Team Deals Target NFL FansAugust 6, 2007
Sports Business Journal: AVP Taking the Beach into ArenasJuly 22, 2007
New York Post: The Man Running (Swimming and Biking) the NYC TriathlonJuly 19, 2007
Los Angeles Times: Teeing OffJuly 14, 2007
Quad Cities Online: Crocs on the CourseJuly 12, 2007
NBCSports.com: It’s Croc ‘n Roll for Caddies on the PGA TourJuly 6, 2007
Wall Street Journal: Versus Won’t Soft-Pedal Biking’s WoesJuly 1, 2007
Promo Magazine: Hooked on Going MobileJune 25, 2007
Sports Business Journal: Teams, Sponsors and Agencies All Share ROI AccountabilityMay 28, 2007
IEG Sponsorship Report: Picture Brightens for Rightsholders Pitching to Ad Agencies, but Challenges RemainMay 11, 2007
Event Marketer: Acquiring MindsFive Ways to Bulletproof Sponsorship Madness against Merger Madness
May 7, 2007
Sports Business Journal: Look out for Crocs on the Golf Course, at Least on the CaddiesApril 16 - 22, 2007
Sports Business Journal: MarketingApril 9, 2007
The Athens News: Businesses Offer Expensive Leg Up for Students Seeking InternshipsMarch 19, 2007
Event Marketer: Youth MarketingZizzle to Promote New Hooked on Phonics Line With Tour
March 19, 2007
Sports Business Journal: Croc-Odile RockMarch 17, 2007
IEG Sponsorship Report: Crocs Tries Entertainment Deals on for SizeMarch 12, 2007
IEG Sponsorship Report: Crocs Looking to Take Bigger Bite of SponsorshipJanuary 22, 2007
Sports Business Journal: Here & ThereJanuary 8, 2007
Brand Week: PeopleOther Moves
December 18 - 24, 2006
Sports Business Journal: MarketingNovember 27, 2006
Sports Business Journal: Las Vegas is first marathon deal for Crocs brandNovember 22, 2006
Event Marketer: Balancing ActHow to Properly Adjust Your Overall Sponsorship Portfolio after Signing a New Mega-Deal
November 17, 2006
The Copywriter’s Crucible: The Engagement Movement Set to Dominate in 2007November 16, 2006
Sports Business Daily: Executive TransactionsNovember 16, 2006
PROMO: Former Relay Exec Opens Marketing AgencyNovember 14, 2006
Newswire: Relay Exec Announces Departure & Creation of New AgencyOctober 5, 2006
Sports Business Daily: "Light" Out: NBC's Football Show Runs Distant ThirdOctober 5, 2006
Sports Business Journal: Sports MediaSeptember 25, 2006
Sports Business Journal: Sponsorship Report CardExperts grade the ISP category